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ECOVER EXTENDS SPONSORSHIP OF THE BLUE MILE AND ANNOUNCES NEW PARTNERSHIP WITH THE MARINE CONSERVATION SOCIETY

12:38 12th March 2013 by Amy Carter
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Sport Environment, is delighted to announce that Ecover, the innovative ecological cleaning products company, has extended its headline sponsorship of theEcover Blue Mile for a further two years. The event which was created by triple round the world sailor and ocean advocate, Conrad Humphreys aims to encourage more people to get active in support of our marine environment.

The Blue Mile

The Blue Mile

The news follows last week’s announcement that Ecover is to incorporate a percentage of reclaimed sea plastic into its packaging and to communicate their message in a bottlevia major art and cultural events such as Glastonbury Festival and the Royal Hampton Court Flower Show.

The Ecover Blue Mile will support the Marine Conservation Society (MCS) as its new official charity partner. MCS is the UK’s leading charity for the protection of our seas, shores and wildlife, and champions the need for marine wildlife protectionsustainable fisheries and clean seas and beaches.

The partnership with MCS aims to encourage people across the UK to connect with their local beach and waterway by doing a sponsored mile either in or next to water, in return for support from family and friends. We want to inspire a new generation of sea champions who enjoy getting active in support of our seas and would like to take on the challenge of paddling, swimming or even zorbing a blue mile for MCS.

How to Take Part
1.    Sign up to the Ecover Blue Mile flagship event on the 14th-15th September 2013.
2.    Organise your own Blue Mile or ask your local club to get involved.
3.    Take part in our Ecover Schools Blue Mile Challenge 2013

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