EXTREME SPORTS CHANNEL EXPANDS OUT OF EUROPE

Extreme Sports Channel has extended broadcast coverage beyond Europe and has
launched on the Showtime pay-TV platform in the Middle East and North Africa.

Extreme Sports Channel broadcasts 24 hours a day 7 days a week bringing audiences
adventure and action sports such as Mountain Biking, Surfing, Windsurfing, Moto-x,
Snowboarding, Skateboarding, BMX etc.

Extreme Sports Channel is broadcast on the Showtime platform as part of its
Sports plus package. Showtime reaches homes in 22 territories in the Middle
East and North Africa, including Egypt, Saudi Arabia, Kuwait and the UAE.

Phil Jones, Managing Director Europe of Extreme Sports Channel, says: "We
have all been very satisfied with the expansion over the last few months. It
is always an achievement to learn that your programmes are a hit with the target
audience and that’s what we’re doing it all for. We are hoping to arrange further
contracts in the coming months and increase our number of viewers even more.
"

Peter Einstein, president and chief executive, Showtime, said: "Viewer
response to Extreme Sports Channel on Showtime has been very positive. The channel
brings a new dimension to television viewing with its fusion of youth oriented
sports. With its focus on emerging street lifestyle, Extreme Sports Channel
reflects the demographics of the Middle East where more than 72 percent of the
population is under 25 years old.
"

Extreme Sports Channel has also signed new agreements and launched recently
with Cablecom (Switzerland), UPC Poland (UPC Platform and Wizja DTH Platform),
Zao Teleplus (Russia), Iceland Telecom and Tele M Sat (Romania). The Channel
is now available in 5 languages covering 44 countries.

Al Gosling CEO Extreme Group said ”Having launched the Channel 2 years
ago in one country and now to be in 44 with this being our 1st move outside
Europe we are obviously very pleased and I think this is proof that action sports
are being taken very seriously and huge credit to our fantastic team who have
put together such a great Channel.

Extreme Sports Channel Europe is a joint venture between the Extreme Group
(www.extrememediagroup.com) and UPCtv.

 

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